Xmas
Can you make a campaign without a script? Instead of staged scenes, we focused on real emotions, relationships, and stories between people close to each other.
Duos were the heart of the campaign - Borys and Sonia Szyc, Zalia and her mom, OKI and his mom, Fukaj and his dad, and Oliwia and Jarosław Bieniuk.
We started the project not with a script, but with private conversations with the people involved. It was in those conversations that we learned their real stories and built the genuine background we brought onto set. The camera was an observer, and there were plenty of moments on set where almost the entire production crew was in tears watching the monitor.
Client: Allegro / Agata Zych, Agata Biesiada
Director: Antoni Ferency
Production: Levelz Executive
Producer: Kaja Długokińska
Creative Supervision: Magdalena Siewiera / Weronika Harzyńska
Production Manager: Staś Stypuła
Production Coordinator: Klaudia Hinz
1st Assistant Director: Karol Brzeziński
Director of Photography: Filip Pasternak
1st Assistant Camera: Kuba Skrimuntt
2nd Camera Operator: Łukasz Bulczyński
2nd Assistant Camera: Igor Sadzinski
Equipment: Igor Sadzinski
Camera Operator: Konrad Bloch
DIT: Olaf Siłka
Video Assist: Olaf Siłka
Gaffer: Kuba Machoj
Set Designer: Julia Filińska
Prop Master: Paweł Baryła
Set Designer: Ania Kwiat
Location Scout: Agnieszka Mroczek
Plan Manager: Łukasz Wiewiórski
Stylist: Magda Jagnicka
Stylist Assistant: Marcela Chodzeń
Make-Up Artist: Ali Kosoian-Koźbielska
Sound Engineer: Kuba Jaworski, Krzysztof Bogucki
Editor: Igor Kaczmarek
Sound Designer: Miłosz Jaroszek
Colorist: Kuba Matras
Online Editor: Michał Śmierzchalski