Allegro CZ
„Co tak zíráš? To mam z Allegra!”
This is a campaign we've been working on since August 2024. It had one goal - to show Czechs what Allegro is and build brand awareness in a market where the platform is still a relatively new player.
From the start, authenticity was our priority. Local humor, real Czech everyday life, and characters audiences could relate to were the foundation of the entire communication strategy.
The campaign featured four recognizable personalities: Zorka Hejdová, Tomáš Zástěra, Fallenka & Beha Nguyen.
Services: LEAD AGENCY / PROJECT MANAGEMENT / MAIN CASTING
Production: Karolina Vavra, Katarzyna Sierka
Director: Andiamo Works
Writer: Andiamo Works
Photographer: Ola Walków
Director of Photography: Marcell Lobenwein
Make-Up Artist: Ivana Tokarska
Set Designer: Katarzyna Jendrysik, Dagmara Stępień, Maciek Antoszewski, Renata Verisova
Gaffer: Pavel Kroupa
Stylist: Michał Koszek, Daniela Pilna, Jana Groenendijk
Stylist Assistant: Alexandra Gnidiakova
Model: Zorka Hejdová, Tomáš Zástěra, Be Ha Nguyenová, Andrea Havelková